The intersection of technology and creativity has long sparked debate in the music world. From the rise of synthesizers in the 1960s, which challenged the definition of ‘real’ music, to the shift from analog to digital recording in the 1980s, musicians and fans have grappled with the implications of new tools.
The use of auto-tune in the 2000s further fueled controversy, with some artists embracing it as a creative signature and others decrying it as the death of authenticity. Even the use of industry-standard tools such as digital recording studios and virtual instruments still causes debate. Now, the introduction of AI-generated/assisted music is reigniting the conversation, as some see it as a way to enhance human creativity, while others fear it could replace the personal touch that defines truly meaningful music.
As more bands and producers adopt these innovations, questions arise about whether they’re enhancing the creative process or compromising the music's authenticity. To explore this evolving landscape, we spoke to several record label owners to gather their thoughts on the role of machine learning, VSTs, and digital production tools in shaping today’s sound. Their perspectives offer a glimpse into how the industry is adapting to these new technologies and where the future of music production might be headed.
The same evolution is happening in the visual arts, particularly in album artwork, where AI tools are increasingly being used to create cover designs. This transition mirrors shifts seen throughout the history of art in the music industry, from practical, hand-painted album covers to the embrace of digital art in the late '80s and '90s, as technology opened new possibilities for artists. Bands like Dream Theater have incorporated AI elements in their covers, showcasing the role technology plays in shaping their brand. Artists like Kerry King and other metal musicians have also experimented with AI art tools, igniting new discussions about the artistic value and authenticity of this process.
In many ways, this echoes the development of digital tools in music. Just as virtual instruments became a staple in modern recording, AI is allowing artists to explore more expansive creative territories. However, like with any transition, it raises questions: Are these tools enhancing the creative process or diluting the human element? Artists and fans alike are debating this. What can’t be denied is the history of art and music evolving alongside technological advancements—whether it was the transition from vinyl to CDs or from brushes to digital tablets.
The future of both music and visual art will likely continue to integrate more AI technologies. But in the same way digital production did not replace the importance of skilled musicianship, AI-generated art won’t eliminate the need for human creativity. Instead, it’s shaping the future of storytelling, both visually and sonically. With high-profile names experimenting with these tools, and independent artists jumping on board as well, it’s clear that AI is becoming an influential player across all creative fields.
We reached out to several record label owners to gather their perspectives on this evolving topic. Their insights are shared below:
Jairus Pascale, owner of Rottweiler Records, sees AI as a potentially valuable tool in the music production toolbox, allowing for endless tinkering and creativity. However, he expresses concern over the impersonal sound of modern metal music, which he attributes not to AI, but to excessive drum and hit replacement.
Bill Roxx of Roxx Records acknowledges the persistence of AI in the industry, recognizing its potential risks to artists who pour their heart and soul into their work. He sees AI as a double-edged sword, offering benefits in some industries like healthcare, but posing a threat to the authenticity of music creation.
Seth Metoyer from Broken Curfew Records emphasizes that while AI and modern technology can open new creative doors, they must be used without losing the essential human factor. His label remains committed to maintaining genuine human input in their productions, even as they explore innovative production methods.
Loyd Harp of Call and Response Records, and a writer for Heaven's Metal Magazine, voices a strong opposition to generative AI in creative projects, fearing job losses for artists and musicians and questioning the capability of AI to create art with true emotional depth and theological significance.
Eric Shirey of The Charon Collective shares mixed feelings about AI, acknowledging its role in modern music production but emphasizing the importance of the human element in creating music with heart and soul.
The perspectives shared by these label owners reflect a growing divide within the scene—but also an undeniable truth: technology is here to stay. Whether you view modern production techniques and AI as necessary tools or an unwelcome disruption, they’re reshaping the way we think about music and art. As these technologies evolve, so too will the conversation, leaving it up to artists, fans, and the underground community to define what’s next.
more: The Digital Shift: Label Owners Weigh in on AI within the Music Community